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Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch

Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in developing creative concepts, computer design and production, and electronic catalogs and home shopping. Plus, you'll find all the practical guidance you need to: -- Develop the most powerful creative strategies-- Choose the bestselling techniques and propositions for your product-- Create and produce direct mail packages and catalogs that sell more product-- Sharpen your creative concepts-- Create winning print response ads-- Develop powerful promotions for broadcast and the new electronic media

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The authors deal with every key topic in detail, including:- search marketing- social media- mobile marketing- affiliate marketing- e-mail marketing- customer engagementThis book will help readers to:- choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the trends that are shaping its future- achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Want a leg up on the competition? Inkling has rebuilt Kotler and Keller's Framework for Marketing Management to be even easier for getting marketing fundamentals down fast. With interactive key terms, live web links and a search feature that looks in the book and the web, Framework on Inkling is a better way to study marketing.

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described.Key Features:- Each chapter opens with an interview of a leading authority in the industry that provides a behind the scene look at the many opportunities available in sports marketing - Readers hear directly from some of the most influential and successful people in the business- Features a unique chapter on Sport Licensing and details the many layers of licensing and its importance in this industry- A robust pedagogy provides informative case studies, review questions and examples from the industryWith Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2

In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described.Key Features:- Each chapter opens with an interview of a leading authority in the industry that provides a behind the scene look at the many opportunities available in sports marketing - Readers hear directly from some of the most influential and successful people in the business- Features a unique chapter on Sport Licensing and details the many layers of licensing and its importance in this industry- A robust pedagogy provides informative case studies, review questions and examples from the industryWith Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2

Heart of the Visionary is an interactive illustrated workbook featuring a fill-in-the-blank business plan template, a vision plan process, how to get started, resources, inspirational stories, poetry, illustrations, and teachings on money, management, marketing, sales, relationships, and so much more, all done with a woman s creative flair and a heart for helping and healing others! I wanted to create a business know-how workbook for women who are starting or wanting to improve their business, says Shiloh. Most of all, I want women to see that they CAN do business, that they CAN do it their way, that they do not need a ton of money, a lot of people, or even a traditional business plan to get started. I am hoping that women will see business as a spiritual and creative path that can empower us to live a life in alignment with WHO we are. When we are doing what we are here to do, the world becomes a better place for everyone. I define female business paradigm as a movement that stands for justice, ecology, beauty, abundance, service, fairness, spirit, and love. In this context, all business decisions are based upon wholeness for mind, body, and heart, with every single part of the process in alignment with our values as mothers and guardians of life. Shiloh Sophia McCloud Authors Include: Mary MacDonald, elizaBeth Benson, Caron McCloud and Shannon McCloud And contributing authors: SARK, Nancy Ballard, Jean Shinoda Boden, Alisa Franzone-Davis, Dori Etter, Kelly Takunda Orphan Martinez, Jenett Miller, Marilyn Nyborg, Caterina Rando, Gennifer Mountain, Nikiah Seeds, Sherri Morris, Julie Lampros-Trad, Ananda Fong, Ama Zenya and Alice Walker. Published by Cosmic Cowgirls and Palm

Heart of the Visionary is an interactive illustrated workbook featuring a fill-in-the-blank business plan template, a vision plan process, how to get started, resources, inspirational stories, poetry, illustrations, and teachings on money, management, marketing, sales, relationships, and so much more, all done with a woman s creative flair and a heart for helping and healing others! I wanted to create a business know-how workbook for women who are starting or wanting to improve their business, says Shiloh. Most of all, I want women to see that they CAN do business, that they CAN do it their way, that they do not need a ton of money, a lot of people, or even a traditional business plan to get started. I am hoping that women will see business as a spiritual and creative path that can empower us to live a life in alignment with WHO we are. When we are doing what we are here to do, the world becomes a better place for everyone. I define female business paradigm as a movement that stands for justice, ecology, beauty, abundance, service, fairness, spirit, and love. In this context, all business decisions are based upon wholeness for mind, body, and heart, with every single part of the process in alignment with our values as mothers and guardians of life. Shiloh Sophia McCloud Authors Include: Mary MacDonald, elizaBeth Benson, Caron McCloud and Shannon McCloud And contributing authors: SARK, Nancy Ballard, Jean Shinoda Boden, Alisa Franzone-Davis, Dori Etter, Kelly Takunda Orphan Martinez, Jenett Miller, Marilyn Nyborg, Caterina Rando, Gennifer Mountain, Nikiah Seeds, Sherri Morris, Julie Lampros-Trad, Ananda Fong, Ama Zenya and Alice Walker. Published by Cosmic Cowgirls and Palm

Let the Desk and Wall Mountable Lockable Steel Tablet Stand for iPad revolutionize the way you interact with your customers. This secure tablet holder is designed to transform your iPad into an interactive marketing kiosk, a dynamic educational tool, or a versatile product display. Compliant with the U.S Federal Trade Agreements Act (TAA), this product is suitable for government GSA Schedule purchases.Constructed from solid steel, this tablet stand offers maximum protection and stability, ensuring your 9.7" iPad remains secure. The lockable POS tablet stand features a covered home button, optimizing the user experience by directing users to specific information or apps, while preventing unrestricted navigation.This versatile tablet holder can be mounted on a desk, table, or wall, providing a range of options to suit your needs. Its robust construction ensures durability, while the lockable enclosure offers additional security. The holder is compatible with Apple iPad and iPad Air, both with a 9.7" screen size. The secure locking mechanism guards against theft, ensuring your tablet is safe even when in use.The tablet stand is easy to set up and can be mounted directly to a VESA compatible monitor mount for easy adjustability. The SECTBLTPOS comes with a 2-year StarTech warranty and free lifetime technical support.Whether you're looking to create a sleek POS system, an interactive marketing tool, or a product display, this tablet stand offers a secure and versatile solution. It can also serve as an informational or educational tool in commercial or institutional settings, making it a valuable addition to any business.